Zarer Lim is a graphic designer working across visual
identities, art direction, and illustration. Alongside
commercial work, his personal practice, shared as
zayrerboy, explores design in a slow and playful
way. His projects often take the form of small visual
worlds expressed through print and simple animatics.
His work sits between everyday life and imagined
realities, and he is currently interested in translating
these worlds into tactile forms.
Exhibitions/Fairs
2025
↘Open Endings Exhibition
at LASALLE College of the Arts, Singapore.
Project:
Dreaming of An Interspecies
Sensor 
– featuring A Friendly Hand
2024
↘Body Building Spring
Semester
at De
Fabriek, Eindhoven, NL. Projects:
The Quietest Man on Earth
,
Brick Man
and
Garlic Table
↘Form Flux Futures
at Nation Design Centre,
Singapore. Projects:
Dumptruck Zine
and,
USSC: Mall Directory
↘Echoes for Tomorrow
at Lasalle College of the
Arts,
Singapore. Contributon:
Exhibition Identity
↘Zine Fair in Zbar
at Design Academy Eindhoven,
NL. Projects:
Dumptruck Zine
and
See What! See
↘Art for Gaza
at Pearh Hill Terrace, Singapore.
Projects:
ABC Poster
and
Zayrerboy Riso Prints
2023
↘Singapore Art Book Fair
at SAM, Singapore.
Projects:
Summer Summit
and
Just Wandering Around
↘Cut Copy Paste
at Temasek Polytechnic, Singapore.
Projects:
Fair Identity
and
Cre888
↘Lazy Weekend
at Drips Bakery, Singapore
Project:
Lazy Weekend Pop-Up
Prints
Features
↘Female Magazine 2023 July
Issue
– Zayrerboy Has A Cheeky Approach To
Graphic Designer
↘M Society: Project For
Love
– Zarer: Embracing The Inner
Child
Awards
2024
↘Tan Chay Bing Scholarship
at LASALLE College of the
Arts
2023
↘Tan Chay Bing Scholarship
at LASALLE College of the
Arts
2021
↘World Brand Design Society
Award Bronze Award
2020
↘The Crowbar Awards – 4 Golds, 2 Slivers and 1
Bronze
↘Shooting Gallery Asia Project Prize– Best Major
Project in Illustration and Branding
↘Singapore Packaging Star Awards – Prize Receipient
2019
↘Beyond The Label Youth Outreach Creative
Initiative – Silver Winner
Education
↘LASALLE College of the Arts, Singapore. BA Design
Communication
– First Class Honours
↘Design Academy Eindhoven, Netherlands. Spring Semster
Exchange
with Studio Body Building
↘Temasek Polytechnic, Singapore
Diploma in
Communication Design
– Best Major Project for Branding and Illustration
Mason and Smith
Identity Design
Art Direction
Lettering
Image-making
Packaging
Print Collateral
Desc.
Mason & Smith is Singapore’s first artisan shoe-shining
studio, rooted in vintage craft. This rebrand celebrates
their devotion to traditional shoemaking with a dynamic
logo
and visual system.
Project
Type
Commissioned by Mason and Smith
Cut Copy Paste
Identity Design
Art Direction
Image-making
Print Collateral
Digital Assets
Web Design
Desc.
Cut Copy Paste is the inaugural zine fair by SGABF,
co-organised with Shrub and Temasek Polytechnic. The
identity celebrates zine culture through playful
mark-making
and a DIY design spirit.
Project
Type
Commissioned by Singapore Art Book Fair
Dumptruck
Type Design
Zine-making
Graphic Design
Desc.
A speculative typeface made entirely of buttcracks.
Printed
as a zine and risograph poster, it’s cheeky, chaotic,
and
oddly emotional.
Project
Type
Self-initiated / Experimental
Dreaming of an Interspecies Sensor
Creative Technology
Interaction Design
Graphic Design
Desc.
A speculative design project that wonders how paper,
thread, and light might help us feel nature. Featuring A
Friendly Hand — a DIY sensing machine that dances to
light, becoming a technological object, a playful
publication, and an honest documentation of its making.
Project
Type
Self-initiated / Research through Design
Yeast Side
Identity Design
Illustration
Packaging
Print Collateral
Digital Assets
Desc.
A playful identity for a craft beer and pizza bar,
starring
Dough Man and Yeast Boy—two mischievous mascots who
bring
energy to packaging, menus, and digital assets.
Project
Type
Commisioned by Yeast Side